Indeed, the name “Elyon” is Biblical Hebrew and means “God Most High.” Yes, it’s esoteric, but it caught on big time, along with the company’s reputation for creating some of “the most potent cannabis products in California,” with strains such as “Blue Dream,” “Silver Sundaze” and “Lava Cake.”Īsked to explain his good fortune, Ferraro says, “Cannabis is my destiny.” He adds, “Something this monumental only comes around every 100 years-and we’re just getting started. The Ferraro brothers are succeeding where dozens, if not hundreds, of similar entrepreneurs have fallen by the wayside. ![]() Along with the vision and the grit, Matthew Ferraro’s marketing genius and savvy use of social media put Elyon on the cannabis map. Ferraro had money in the bank and a business plan, though he didn’t know Californian ways, and like many others in the same or a similar boat, the constantly changing local and state regulations flummoxed him.īut Ferraro had both “a vision” that propelled him forward and the grit and determination of a New Yorker (a species as rare in the California cannabis industry as rain on the Fourth of July in Santa Rosa). “My partners in construction in New York thought I was crazy,” he says from behind his desk, with an American flag looming over his shoulder. Pals back East thought he was in over his head. He built models and then went out and sold them one by one.Īt the same time, he threw himself into the legal cannabiz industry, and, with the help of lawyers, consultants, growers and his brother, Matthew, created his own company, Elyon. Unwilling to be seen as a New York scammer, Ferraro didn’t knock on doors and persuade customers to buy houses sight unseen. ![]() The quips about his Italian last name and his New York accent, which hit him soon after he arrived in Sonoma County, stopped when he rolled up his shirtsleeves, bought blackened lots and began to build homes in Fountain Grove and Coffey Park, two neighborhoods torched by the big fires of October 2017. No luck until last week, when I finally found him. ![]() For 45 years, I’ve searched the California cannabis world for a fellow New Yorker.
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